The Old Ways (New Technologies)

In the old world, pre-railroad, the pioneers had to rely on what the General Store was selling. Not a lot of choices. One brand of rice, one brand of beans, one selection of chocolate, one shovel. But then a major technological breakthrough... the railroad. This new cutting edge contraption caused major paradigm shifts. Along came Sears and Roebuck and a catalog. More choices. More chocolate. More dress patterns. More shovel sizes.

Pre-Internet. We watched movie in a theater. We listen to songs on the radio. We drove to the bookstore to buy books. Not any more.

Enter now. The Internet and database technology allows merchants to offer more choices, house them virtually or in a far way warehouse and offer them for less money. We are living in the long tail. More choices and more options. No more having to rely on what the Networks, Movie Studios, and Publishers are pushing. We read, watch, download, listen, consume what we want-when we want. The 20-30 generation was raised in the long tail. They never could go back to the old way. Its foreign to them.