Introduction to the LongTail

The Ministry LongTail explained via video...

(Watch a larger version of the video on Godtube)

First, let me give props to the people who introduced the world "The Long Tail" and then the guy who introduced the concept to me. The idea came from "Chris Anderson" and he has a website speaking more to the overall concept http://www.thelongtail.com/. "Buddy Williams of Cool Strategies www.coolstrategies.com gave me a whiteboard explanation and shared the idea of how to apply it to our ministry. This blog is created to further expand the "Long Tail in Christian Ministry."

The phrase The Long Tail was first coined by Chris Anderson in an October 2004 Wired magazine article to describe the niche strategy of certain business such as Amazon.com or Netflix. The distribution and inventory costs of those business allow them to realize significant profit out of selling small volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items. The group of persons that buy the hard-to-find or "non-hit" items is the customer demographic called the Long Tail.

You need to know the concept to know how this "truth" affects your ministry.