Jesus' ministry on this earth was limited too. Only those that could hear Him directly knew of His message. But He left specific instructions. "Go and make Disciples." Again the Long Tail. He knew that disciples making disciples would spread the Word fast and build relationships.
Enter the church. In an age of the consumer buying and functioning in an on-demand world, we are delivering "Church" in the old way. We evangelize on Sundays. We rely on the Pastor to do the work of the church. We dictate that one sit in our pews from 9:30 - 11am on Sunday mornings, dressed a certain way if you want to hear, learn, worship, or participate in "Christianity."
Sundays were created for Christians to Worship, Teach, Pray, and Fellowship. The seven days in a week were made to share the love of Christ with friends, neighbors, family and the world. We have created a system were we "invite" non-believers to our "church" and then create events not to offend them or run them off. We call it "seeker friendly." I believe a good model is living the Christian lifestyle throughout the week and sharing the good news in your actions and in your story. Instead of bringing people to church, bring church to the people.We can't limit "Church" to Sunday mornings and expect post-modern seekers to walk in our doors.
We must share the gospel and build disciples in the long tail, every day, every way.
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